Bitso, a major crypto platform in Latin America, became a sponsor of São Paulo FC. We turned the sponsorship into a game. A game that took place during another game: São Paulo's match against its rival Palmeiras. To play, fans had to capture an icon on São Paulo's sleeve win their cellphones to win R$50 in crypto. Not an easy task, but a pretty fun one.
Bitso, a major crypto platform in Latin America, became a sponsor of São Paulo FC. We turned the sponsorship into a game. A game that took place during another game: São Paulo's match against its rival Palmeiras. To play, fans had to capture an icon on São Paulo's sleeve win their cellphones to win R$50 in crypto. Not an easy task, but a pretty fun one.
EL OJO DE IBEROAMERICA - VÍA PÚBLICA - SHORTLIST
EL OJO DE IBEROAMERICA - VÍA PÚBLICA - SHORTLIST
+38.000 players won
+34 Million people impacted
Best-day-ever for app downloads
+2500% increase in account openings
